NMMA / CSI CUSTOMER SATISFACTION AWARD 2021

CSI WP
Axopar Boats recieves the 2021 Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction.

(17.02.2022) We are honoured to have won the Marine Industry Customer Satisfaction Index (CSI) Awards for excellence in customer satisfaction.

 

“The 2021 CSI Award recipients lead the recreational boating industry in product excellence and service in a climate where superior quality and consumer trust are essential to retaining customers.”

For the Fiberglass Outboard Boats Category, there were 25,710 surveys sent in 2021. The following is the criteria for the award:

  • All manufacturers must be conducting a census survey CSI program and total new boat purchases attempted to be surveyed must be at least 80% of total units sold in program award period per market share data from Statistical Surveys Inc. Failure to attempt to survey at least 80% of all boat purchases will forfeit any award earning in the program

  • Response criteria for Large manufacturers:

    -A score of 90 or more, 25 responses or more for each product category/segment in which you participate for an award

  • Response criteria Small sample

    -A score of 90 or more, less than 100 units sold, and at least 15 responses for each product category/segment

Read NMMA's article of the award here.

 

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