Marketing Content Specialist
Type: Temporary - Maternity Cover Contract
Location: Helsinki
Application DL: 18.2.2026
Are you a creative marketing storyteller with a passion for adventure and innovation? Axopar, Europe’s fastest-growing boat brand and “The Adventure Boating Company”, is searching for a Marketing Content Specialist to join our dynamic team on a maternity cover contract. This is your opportunity to help shape the voice of globally renowned lifestyle brands and bring iconic stories to life across every platform.
Why Axopar?
We’re not just building boats—we’re creating a movement. As a pioneering force in the world of adventure and luxury boating, Axopar thrives on bold ideas, entrepreneurial energy, and an unwavering commitment to excellence. With a global reach and a collaborative, ambitious team, we’re redefining what’s possible—on the water and beyond.
Your Mission as Marketing Content Specialist
As a key member of our brand & marketing team, you will be responsible for planning, creating, and analysing compelling content for both Axopar Boats and BRABUS Marine. Your work will span content planning, digital campaigns, social media, and analytics—ensuring every piece reflects our brand’s spirit and engages audiences worldwide.
Main Responsibilities
- Plan, execute, and optimize engaging marketing content across all social media channels.
- Plan, execute, and optimise end‑customer direct mailings, including newsletters and targeted campaigns.
- Support the setup and ongoing development of marketing automation, including audience segmentation, customer journeys, and performance tracking across channels.
- Coordinate content creation and collaborate with partners and external agencies.
- Analyse and report on the performance of our social media and website content, delivering actionable insights.
- Champion brand identity, ensuring creative coherence and excellence in every project.
- Drive event-related content, supporting launches and key brand moments.
- Stay ahead of social media best practices, pushing creative boundaries.
What We’re Looking For
- 3–5 years of proven experience in marketing, content creation or communications.
- Relevant education in marketing, media design, communication, web design, or a similar field.
- Exceptional command of written and spoken English (our company language).
- Strong visual sensibility and the ability to design brand-aligned social content.
- Excellent project management, analytical, and time management skills; adept at multitasking and prioritisation.
- Hands-on experience with BrandWatch, Canva, Adobe Creative Suite, and Microsoft programmes is a big plus.
- Ability to collaborate with both internal and external stakeholders and manage relationships with partners.
- Entrepreneurial, proactive, and a true team player.
Why You’ll Love Working Here
- Full-time position in either Helsinki or Vaasa.
- Be part of a collaborative marketing team that values creativity and bold ideas.
- Attractive benefits, including lunch, sports, culture, leisure, and travel insurance.
Ready to shape the voice of adventure? Send your application, CV, and portfolio to us. Let’s create waves together with Axopar Boats and BRABUS Marine!
For further information, please contact our recruitment partner at HRS Advisors, Pia Paavilainen, Tel. 050 305 9217. To apply, submit your application and CV, including your salary expectation, via the link as soon as possible, but no later than February 18. Please note that applications will be reviewed prior to the application deadline.
About Axopar
Axopar is a Finland-based boat manufacturer and one of the fastest-growing boat brands in the world. Known as "the Adventure Company," it will take you on any adventure, big or small. The company creates multi-functional, accessible, and innovative boats for a global audience. The fleet, ranging from 22 to 45 feet, includes two all-electric AX/E models and is marketed through a strong dealer network in more than 50 countries, with North America as the largest market. Designed in Finland and manufactured in Poland, Axopar has sold 7,500 boats since its founding in 2014. The Group's turnover is over 190 million euros and it employs roughly 1200 people. For more information, visit www.axopar.com
Ready to Create Something Extraordinary?
Apply now and let’s make waves together.
www.axopar.com | www.brabusmarine.com
