Axopar Boats and Nimbus Group renew reseller agreement and look to possible deeper collaboration

Nimbus Axopar renewal 2022

Axopar Boats Oy and Nimbus Group AB (publ) have signed an agreement whereby Nimbus Group will retain exclusive rights to sell Axopar boats on the Swedish market and continue to sell boats under the Axopar brand via selected European dealership network. The parties will also study opportunities for operative and strategic collaboration, to strengthen both brands’ market positions. For example, the parties intend to evaluate further opportunities to offer both Axopar and Nimbus brands via their respective dealership networks, where appropriate.

The Finnish boat manufacturer Axopar Boats Oy and Nimbus Group AB have collaborated since 2015, which has meant Nimbus Group has held exclusive rights to sell Axopar boats on the Swedish market and also offer these via its selected European dealership network.

“By working closer together, the two leading boat manufacturers in the Nordics – Axopar and Nimbus with combined sales of EUR +300 million – will together offer a stronger product experience from each respective brand, and thereby attract more boaters on a global scale,” says Jan-Erik Viitala, Founding Partner and Ari-Pekka Saarikangas, CEO of Axopar.

“The cooperation between our two companies provides clear advantages for both parties. Our respective brands complement each other well, and a deeper collaboration will enable us to offer our customers an even greater range of attractive boat models,” says Jan-Erik Lindström, CEO of Nimbus Group AB.


For more information, please contact:

Ari-Pekka Saarikangas, CEO, Axopar Boats
E-mail: [email protected]

Christina Evans, CCO, Axopar Boats
E-mail: [email protected] 
Tel: +46 761 13 46 81

Jan-Erik Lindström, CEO, Nimbus Group
E-mail: jan-erik.lindströ[email protected]

Michael Bohm, CMO, Nimbus Group
E-mail: [email protected]
Tel: +46 702 85 37 93 

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Axopar in brief:

Axopar, the adventure company, is one of the fastest-growing boat brands in the world. The success derives from the "one boat, one world" concept. It stands for boats that are multi-functional and accessible for the many, anywhere around the world.

As a forerunner committed to continuous innovation, the company listens to its global community of axoparians and shares the same respect and passion for nature. Axopar's mission is to open new perspectives by bringing people out on the water and creating boats that make waves in the boating industry.