The legendary Axopar 37 range: Continuing the legacy with the new Iconic Edition

Since its launch, the Axopar 37 has gained widespread recognition for its exceptional performance and versatility, resulting in nearly 3,000 units being sold worldwide. Its broad appeal spans beginners and seasoned experts, as well as professional and recreational boaters, solidifying its status as an industry icon.
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18.06.2025
Axopar 37 Iconic Edition News

The boat is a legendary part of Axopar's success, and there will be a continued demand and need for this model in the future. Therefore, Axopar will keep it in the lineup, ensuring availability to customers for many years to come, regardless of future boat models.

Axopar 37 the most sold boat in the USA in its range 

Renowned for its instantly recognisable design, versatility, and exhilarating performance, the Axopar 37 appeals to a wide range of boaters — from offshore sailors and first-time users to demanding commercial and government operators. In the UAE alone, over 50 Axopar 37s are utilized in governmental environments, demonstrating its reliability. It is also one of the most used superyacht chase boats in the world. 

Based on USCG registrations and state departments of motor vehicles (DMVs) data from Statistical Surveys Inc., the Axopar 37 topped the charts across two key U.S. segments: runabouts and saltwater fishing boats. The boat’s ability to outshine competitors in its size on one of the world’s most challenging boating landscapes validates its status as a leading model. 

 
The Axopar 37 achieved the position of the most sold outboard-powered boat in the 35–40 ft segment in the United States last year, outperforming long-established industry brands. Based on USCG and state registrations as well as consolidated retail data from Statistical Surveys Inc., it topped the charts across three key U.S. segments: outboard-powered runabouts, saltwater fishing boats, and cuddy cabins. The boat’s ability to outshine competitors in its size on one of the world’s most challenging boating landscapes, validates its status as an iconic model. This sales success reflects the strength of the global dealer network and the loyalty of Axopar’s diverse customer base. 

Celebrated for its high resale value and minimal depreciation, the Axopar 37 is a wise investment for boat owners. Its modular design and various aft deck layouts cater to different boating needs, whether for family outings, social gatherings, or watersports. This adaptability ensures that the Axopar 37 remains a favorite in the boating community.

Introducing Axopar 37 Iconic Edition – More value for customers 

As production of the 37 range continues, Axopar introduces the new Iconic Edition. This special edition celebrates the legendary status of the Axopar 37 and offers customers enhanced features and new color options. The Iconic Edition exemplifies our commitment to innovation and excellence, providing even more reasons for customers to choose the Axopar 37. 

To support ongoing demand, Axopar has decided that the current 37 range will remain in production at least throughout model years 2026 and 2027. From now on, all Axopar 37s can be specified with the new Iconic Edition package, which is offered free of charge. The Axopar 37 Iconic Edition is designed to celebrate the success and legendary status of the Axopar 37 range. To add further appeal, two new, distinctive hull colors are introduced: Icon Grey and Glacier Blue.

The Iconic Edition includes: 

  • BRABUS Line Trim Package 
  • BRABUS Line Color Upgrade (Color options: Miami Blue, Platinum Grey, Icon Grey, Glacier Blue, and Standard White)
  • Silvertex Upholstery with Petrol, Sandstone, Cobre, or Baltic color choices 
  • Electric Sliding Roof
  • Roof Racks 

Iconic designs and bold new innovations

Looking ahead, the 37 range remains a cornerstone of the Axopar product lineup, celebrated for its timeless appeal, reliability, and exceptional performance. This iconic model will continue to be a customer favorite, thriving alongside exciting new additions to our range.  

Staying true to our spirit of innovation, Axopar is preparing to unveil new information about a brand-new boat model during the Cannes Yachting Festival in September 2025. Rather than replacing any existing range, this new addition is designed to expand our portfolio and meet the diverse and evolving needs of our customers. 

Press enquires

Ms Anu Vauhkonen 
Chief Brand and Marketing Officer
Axopar Boats Oy 
Mobile: +358 40 7652484
Email: [email protected]

Ms Anna-Lena Nyfors-Norrgård 
PR and Communications Manager
Axopar Boats Oy 
Mobile: +358 50 3010141
Email: [email protected]

Press Information:
Adam Fiander or Mike Wills
Broad Reach Communications Ltd
[email protected] / Tel: +44 7703 598903 
[email protected] / +44 7884 075439