The boating event of the season.
Lights, camera, action! The phenomenal new Axopar 22 range was launched to the world on Tuesday 8th December with typical Axopar flair and panache, exploding onto the marine market like a firework display in the night sky!
Helsinki’s Train Factory, in the Vallila area of the city, is an enormous, charming industrial facility that dates back more than a century to 1901. It was formerly the manufacturing site for wooden railway passenger carriages, and later for maintaining railway wagons, employing over 1500 people at its peak.
After several weeks of design and planning, the Axopar crew descended upon one of the Train Factory halls with the most character, to spend over a week constructing a professional film set, the likes of which has never been seen in the marine industry for a product launch. Such a location always presents challenges, but with the right team and partners, the space was transformed into a spectacular juxtaposition of industrial charm and modern beauty.