BRINGING SIMPLICITY, TRANSPARENCY, AND TRUST TO BOAT OWNERSHIP 

 

AXOPAR DIGITAL PRODUCT PASSPORT

 

The Axopar Digital Product Passport gives each new Axopar boat a secure digital identity, containing verified information about the boat’s factory specifications, authenticity certificates, warranty status, inspection records, and future maintenance recommendations.  

 

Axopar and BM Aura 1

WHAT IS THE AXOPAR DIGITAL PRODUCT PASSPORT?

The Axopar Digital Product Passport (DPP) is a secure, blockchain‑backed NFC chip installed on every new Axopar boat. It gives each boat a verified digital identity, confirming authenticity and providing a consolidated source of verified boat information, including:

  • • Factory-installed equipment and product details
  • • Certificates tied to the boat
  • • Warranty status, warranty terms, and inspection records
  • • Ownership-related documentation, including instructions, manuals, and recommended maintenance tasks
  • • A reclamation, feedback, and support request form, helping owners receive support quickly
  • • Community resources, such as the Official Axopar Owners Club, community webpage, newsletter, and merchandise shop

"We believe ownership should be a relationship, not a transaction. Our customers deserve absolute certainty about what they own and knowledge of the boat’s history. With the Axopar Digital Product Passport, we are not just adding a new tech feature; we are setting a new global benchmark for transparency within the boating industry”


- Simo Soini, Chief Product Officer, Axopar

 

A New CHAPTER IN DIGITAL Boat OWNERSHIP

Launching the Digital Product Passport represents a significant step in how boat ownership is documented and supported. Functioning alongside Axopar Connect, it forms a growing digital ecosystem that simplifies boating and supports long-term ownership.


Starting Q1 2026, every new Axopar boat across the entire fleet comes with the NFC chip and Digital Product Passport at no extra cost.

 

Aura Consortium Five Phones

CUSTOMER BENEFITS

 

The Axopar Digital Product Passport makes owning an Axopar more transparent and convenient. Scanning the boat’s NFC chip and claiming ownership provides access to:

  • • Access to essential boat-related information, all in one place.
  • • Verified ownership documentation
  • • Faster support with reclamations and questions
  • • Clarity on factory-installed features with a verified history
  • • Easy access to and transparent information about the boat’s warranty status and terms
  • • Greater trust in used boat transactions, supporting both resale value and buyer confidence and better long-term resale transparency
  • • Owner-related updates and invitations to events

HOW TO CLAIM
YOUR AXOPAR BOAT?

Claiming your boat to retrieve your Axopar Digital Product Passport and Ownership Certificate only takes a moment.

 

  • 1. Find the dashboard sticker at the helm and peel it off. Underneath is an engraved scanning logo, marking the location of the NFC chip.
    Keep it – the unique PIN on the back is required when claiming your boat.
  • 2. Scan the NFC chip by moving your smartphone over the engraved logo.
  • 3. Tap the notification that appears on the screen to begin your claiming process.
  • 4. Follow the instructions on your screen to complete the claim. 

Once done, your full Axopar Digital Product Passport unlocks instantly in your browser. No app required, just your phone and an internet connection. If scanning doesn’t work, ensure that NFC reading is activated on the device that you are using.

All new Axopars ordered from the end of Q1 2026 come with the NFC chip and Digital Product Passport.

Already claimed your boat?

You can still access your Ownership Certificate anytime by scanning the NFC chip and logging in. 

 

Buying a used Axopar?

If you purchase a boat ordered from the end of Q1 2026, it will have the NFC chip installed. In case you don’t know when it was ordered, you can check for a scanning logo on the dashboard of your boat to confirm if your boat has the NFC chip installed. To get access to the DPP, the current owner must transfer the Digital Passport to you.  

aura logo with black background

WHAT IS AURA BLOCKCHAIN CONSORTIUM?

Axopar is the first boat builder to partner with Aura Blockchain Consortium, a non-profit organization that already works with established premium and luxury brands across industries. Brands like the LVMH Group, Louis Vuitton, Cartier, Prada, Mercedes-Benz, BRABUS, Tiffany & Co., and Rimowa all utilize their technology to secure digital identities, product authenticity, and traceability

Aura Blockchain Consortium was established in 2021 by LVMH, OTB, Prada Group, and Cartier, part of Richemont. The luxury groups have joined forces to address the shared challenges of communicating authenticity, responsible sourcing, and sustainability in a secure digital format. Aura Blockchain Consortium is a non-profit association based in Switzerland with the purpose to promote socially responsible, sustainable, and customer-centric business practices throughout the lifecycle of luxury products by leveraging blockchain and other technologies. By promoting the use of global blockchain solutions open to luxury brands of all sectors worldwide, the platform provides consumers with additional information, services, transparency, and raises the customer experience to a new level.

Aura Blockchain Consortium