Axopar Mission Statement Video


We open new perspectives

The world looks different when you’re on a boat. Leaving the shore and seeing a broader horizon is an electrifying sensation, and we believe it should be accessible for everyone.

We open new perspectives by bringing people out on the water, no matter how big or small their adventures are. They can be great explorers or curious minds ready to give boating a try. That’s why we make boats differently.

The Adventure Company

With the Axopar name now widely ingrained into boating culture, we take our responsibilities as a market-leading innovator and prolific manufacturer extremely seriously.

Many people have taken their first step into boating as a result of buying one of our inspirational boats, and with that kind of responsibility comes a sense of purpose and huge motivation for us to continue bringing out new and award-winning models that make boating as rewarding and as accessible to as many people as possible.

But the world is a different place now to when we started in 2014 and companies of all types are being run with different mindsets and renewed values than they were before. Values that take into account more than just the end of year balance sheet.

Axopar 37 XC BLTP MY2020 DSF5757 v2

Our commitment towards achieving a cleaner and more sustainable environment, for example, takes many forms, one of which is a recently announced investment in Evoy – the industry’s leading manufacturer of electric inboard and outboard engines for leisure and commercial marine use.

Set to benefit all manufacturers looking into electrifying their fleet, our mission is to catalyze a broader movement towards sustainable boating, by accelerating and making the adoption of electric technology as straightforward as possible for all.

Our Environmental, Social and Governance (ESG) policy will help determine how the future direction and decision-making intentions of the company will be, and ESG has forced new perspectives on Sustainability that we see as being far more important now than ever before.

Underpinning ESG, our company mission statement and our purpose, values and beliefs statements serve as reminders of what, why and how we try and achieve our goals and ambitions in a responsible and respectful way.

Axopar Evoy electric 1 portrait

With the electric engines you are able to cruise silently while taking in the beauty of the nature all around you.

LJ 3064

We encourage our fellow boaters and Axoparians alike, to nurture and respect nature, wherever in the world we find ourselves.

1 / 2

With the electric engines you are able to cruise silently while taking in the beauty of the nature all around you.


Live your adventure together with us.

We live to explore beyond. Our passion for the outdoors empowers you to discover places you never knew existed, to experience nature at its purest and to break new ground. With Axopar it’s all about where our boats can take you on your voyage, for you to experience more on your journeys, and for those not choosing the most direct route.

Boating is all about freedom and the joy of discovery. We at Axopar want to aspire people to explore and expand their adventures, and nothing gets us more inspired than seeing our boats on the water, creating excitement and life-long memories amongst our owners.

Our boats take you closer to nature, where you can feel the wind caress your skin, see the sunlight colouring the ragged and rough terrain, and enjoy the wave patterns covering the sea around you.

Whether it be rediscovering your local surroundings and scouting beyond your regular moorings in search for that hidden beach, finding a secluded trail or exciting diving spot you never knew existed, or relaxing with your family in the afternoon sun to simply escape routine, our boats exist to enrich your everyday life.

Live Your Adventure 7

The adventure awaits those ready to seize the moment.

Axopar Adventure HighCoast2020 L021600 2 v3

We implore each one of us to broaden the understanding of what is possible. Our mission is to make your dream adventure reality.

AxoparAdventure HogaKusten2020 L022549

No sea too rough and no mountain too steep to climb. The Axopar seaworthiness and excellent driving experience enables you to discover even the most exotic locations.

Axopar HAWAII 3

Travel to distant shores, hidden bays or new anchorages that only the adventure inclined minds may discover.

1 / 4

The adventure awaits those ready to seize the moment.

Developed for adventure, by adventurers.

Everyone working at Axopar shares a love of boating, combined with a deep passion for the great outdoors. We are a mix of international professionals, each with our own devotion to sports, adventure and outdoor activities, spending our free time recharging in nature.

By opening our eyes to new ways of thinking, sparking innovation and finding new influences, we are able to develop new solutions and features that we can infuse into our boats, all to provide you with the best adventure vessel.

Create your own adventure - we take you there.





We are following our passion for boating with courage. We have fun achieving things that bring us forward. Looking from different perspectives, we gain such a deep understanding that we can make the most complex things work, with common sense and a hands-on-attitude. We enjoy being the forerunner, committed to continuous innovation.

We support each other with respect. We trust each other and take our responsibilities seriously. We listen to our global community of axoparians and share the same respect and passion for nature.


Meet our Axopar family - an international mix of knowledgeable, passionate and motivated boating enthusiasts.

A short history of this market-leading brand.

BENCHMARK (noun): ‘a standard or point of reference against which things may be compared’

Few would argue that Axopar is an undisputed ‘game-changer’ within its field, and the brand is widely considered the benchmark from which other boats are judged.

Ever since the Axopar 28 range caught the public’s imagination for the first time at its world premiere at the Helsinki Boat Show in 2014, competitors have tried but nothing has come remotely close to packaging such devastatingly cool looks with an exhilarating driving experience, and incredible value-for-money.

With its elongated hull lines and sharp, angular features, suddenly here was a concept that not only looked like nothing we had seen before, but cleverly conceived ‘modular’ options gave the range full versatility and created wide customer appeal, changing the way people perceived boating almost overnight.

No one could have predicted the considerable impact and long-lasting legacy that Axopar Boats have made on popular boating culture.

Fast forward to Axopar today.

Since 2014, Axopar Boats has grown to become one of Europe’s top ten powerboat producers and is comfortably regarded as the biggest boat producer in the Nordic countries. As a privately owned company, Axopar is amongst the most financially stable companies in the leisure boating market.

Today, Axopar directly employs about 190 persons across 5 offices in Europe, and together with its OEM partners, employs over 700 persons in total. The company has always stood without any debt and is officially listed by the Financial Times as one of the fastest growing European companies. Year by year, Axopar develops sales in existing markets with more than 5 500 boats built so far, through a network of plus 100 dealers in more than 50 countries.


The all-weather performer - The Axopar 37 XC Cross Cabin is the ultimate crossover between open and enclosed boating.

22 Spyder HL Q9A8304

The Axopar winning formula all infused into a 22-footer - The multi award winning 22 range is a true testament of the Axopar DNA.

Axopar 45 Cross Top 2 expanded vibrance contrast

Supreme comfort and performance on board of the Axopar 45 Cross Top, a hybrid between the Sun Top and Cross Cabin models, with a selection of the best properties of open and enclosed boating.

HI D1 0013 C  expanded

Look cool and stay cool, form & function fused together in the classic 28 T-Top. A great choice when you want to be enveloped by nature and yet protected from an intensive mid day sun.

1 / 4

The all-weather performer - The Axopar 37 XC Cross Cabin is the ultimate crossover between open and enclosed boating.

10 Years of Adventure

From raw ambition to creating a completely new genre of boats; Adventure Boats. How did that happen? Have a look at the video to find out!

The most popular model so far - Axopar 28 Cabin.

Multi-award-winning range of premium motorboats

Axopar provides the ultimate boating experience on the water in five size categories; 22, 25, 28, 37 and 45 foot boats. All with cutting edge looks that are exhilarating to drive, fuel efficient, multifunctional and offer undeniable value for money.

The Axopar 28 range has been awarded a sensational four International Boat Award wins, the latest one being the Boat of the Year 2020 award in the United States of America, by Boating Magazine. With this award, Axopar Boats became the first European boat builder to ever win this prestigious award in USA.

At the beginning of 2022, the remarkable Axopar 22 range accomplished a rare hat-trick in the boating industry by consecutively winning all the three renowned European independent boating awards, including the BOB, Best of Boats International 2021 – ‘Best for Beginners’ the European Powerboat of the Year 2022 – ‘Up to 8m’ category, and MBY magazine’s Motor Boat Awards 2022 ‘Best Sports Boat Up to 30ft’ category.


28 Awards Mobile

As an industry first, the 28 pulled off the hat-trick by winning three major awards and later went on to win yet another award on top of the hat-trick. 

22 awards mobile

In 2022, the 22-range accomplished what only one boat range had done before when it secured the same hat-trick as the 28-range had done a few years prior. 

1 / 2

As an industry first, the 28 pulled off the hat-trick by winning three major awards and later went on to win yet another award on top of the hat-trick. 

Axopar through the years

The Axopar 28-range was launched at the Helsinki Boat Show
Announcement at Cannes Yachting Festival that more than 200 Axopar 28s were produced in the past 18 months

The Axopar 28 wins Best of Boats Award, ‘Best for Fun’ category
Axopar 24ft and 37ft range World Premiere at Boot Düsseldorf

Axopar 28 wins Motorboat of the Year, ‘Sportsboats & RIB’s’ category

Axopar 28 wins European Powerboat of the Year, ‘Up to 35ft category’

Axopar wins IBI Boat Builder Award for International Distributor & Dealer Development
Axopar 37 wins Motorboat of the Year, ‘Sportsboats & RIB’s’ category

Axopar 37 Sports Cabin version launched

Announcement at Cannes Yachting festival of BRABUS Marine company and the upcoming BRABUS Shadow 800
World Premiere launch of the BRABUS Shadow 800 based upon Axopar 37 Sun-Top shared hull platform at Boot Düsseldorf

Axopar 28 wins Japan’s ‘Boat of the Year’

Announcement at Cannes Yachting Festival of new BRABUS Line trim package for Axopar 28 and Axopar 37 models
World Premiere at Boot Düsseldorf of the new BRABUS Shadow 500, based upon Axopar 28 T-Top hull platform

Launch of the BRABUS Shadow 500 Cabin version at Monaco Yacht show

Dealer launch and Press Preview of the new Axopar 37 range
At Boot Düsseldorf, Public launch of the new Axopar 37 range, World Premiere of BRABUS Shadow 900, and the announcement of Axopar as THE Adventure Company.

BRABUS Shadow 900 range wins a prestigious Red Dot Design Award in May

During Q4, a virtual online launch of the new Axopar 22 and Axopar X Jobe Revolve and Revolve XXII edition versions in collaboration with Jobe Sports at the Train Factory

Axopar 28 wins Boating Magazine’s prestigious ‘Boat of the Year’ award in USA
At the Cannes Yachting Festival there is a press teaser with renders of the new Axopar 45 ‘Flagship’ range, the public launch of the Axopar 22 T-Top, public debut of the new Axopar 37 Mediterrana edition, and the debut of the BRABUS Shadow 900 XC Cross Cabin version

November, Best of Boats Awards ‘Best for Beginners’ category win for the Axopar 22

Axopar 37 Mediterrana Edition launched

The Axopar 37 XC Cross Cabin is selected as the perfect test boat for the new Cox Powertrain diesel outboard engines
'Triple awards’ success for the Axopar 22, including BOB, European Powerboat of the Year, and Motorboat of the Year category awards.

Official launch of the Axopar 25 Cross Bow. Official launch of the Shadow 900 Deep Blue

Official launch of the new ‘flagship’ Axopar 45 XC Cross Cabin, alongside the Brabus Shadow 300 in Calanova, Mallorca

Official launch of the pre-production Axopar 25 Electric at the Cannes Yachting festival

Axopar co-exhibits at the Fort Lauderdale International Boat Show
Launch of the Axopar 45 XC Aft-Cabin version, the Brabus Shadow 900 Stealth Green, and the Brabus Shadow 300 Quantum White at boot Düsseldorf 2023

Axopar wins NMMA/Customer Satisfaction Index Award for 2022

Axopar invests in Agapi Boat Club and launches Axopar x Agapi Boat Club, and invests in Evoy electric motors to stronger commit to the development of electric boating.

Official launch of the Axopar 45 Cross-Top and Sun-Top at the Cannes Yachting Festival.

Axopar x Agapi Boat Club wins the ‘Customer of Tomorrow’ award in the prestigious Boat Builder Awards during MetsTrade, Amsterdam.
Axopar Boats enters its 10th year in business, as a well-established industry forerunner.

The Axopar 29 Range is revealed to the world at boot Düsseldorf at a stand that is packed to the brim.

Axopar wins NMMA/Customer Satisfaction Index Award for 2023
BRABUS Shadow 900XC Black Ops Signature Edition 10 copy
BRABUS Shadow 900 XC Cross Cabin Black Ops Signature Edition- The ultra luxurious SUV of the seas.


BRABUS Marine represents a strategic alliance between two of the most renowned companies in their respective genres, bringing together Axopar Boats and the long established, high-performance luxury automotive car producer BRABUS GmbH to redefine performance day boating.

A highly exclusive range of luxury tenders and day boats, representing a cool, discerning and incredibly exciting new breed – the BRABUS Shadow range of boats. Outstanding performance, power and superior acceleration, together with easy handling and best in class drivability, form the core of a BRABUS Shadow product.


Experience the world of BRABUS Marine

Axopar x Jobe.

In 2020 Axopar joined forces with Jobe Watersports for an exclusive collaboration that is the first in the marine industry to introduce a boat range specifically tailored to its matching water sports products – the Axopar x JOBE Revolve.

Our combined passion for getting people on the water, innovation, knowhow and years of experience allowed us to create one of the best water sports concepts in the leisure marine industry, and something truly unique on the global market.

Axopar x Jobe Revolve XXII makes an unforgettable impression with its turquoise hull and Jobe graphics package.
Axopar X Agapi One Memebership Global Adventure Boating 9 ScaleWidthWzE5MjBd WebPjpg

Agapi Boat Club

In March 2023 Axopar invests in Agapi Boat Club to establish premium membership boat clubs worldwide. Within the strategic investment of a 10 percent ownership of Agapi Boat Club, the new Axopar-Agapi Boat Club was established. This enables enthusiasts with the required skipper qualification to access boating on a global scale without the need to own their own boat.

Membership allows access to a fleet of boats from a steadily increasing number of Axopar-Agapi boat clubs located around the world.


In June 2023 Axopar takes further steps in leading the transition towards electrification and more sustainable boating, bringing substantial capital and a 10% ownership in Evoy, the Norwegian manufacturer of fully electric inboard and outboard motor solutions for leisure and commercial marine use. Following the extremely well-received proof of concept of the Axopar 25 Electric prototype, these two Nordic innovators are together pushing the boundaries of what's possible in electric leisure boating

Together, the Axopar-Agapi Boat Club, combined with the potential for rental boats using Evoy electric engines, will not only bring adventure boating to a more accessible level, but will accelerate the entire transition towards more sustainable boating.

xevoy I


BUSINESS ID: 2611096-1



+ 358 (0) 40 645 8203










KOULUKATU 23, 65100





36, 97070 WURTSBURG,













Ari-Pekka Saarikangas


Osku Mörtenhumer


Christina Stjerndahl Evans


[email protected]


[email protected]


[email protected]


[email protected]


[email protected]