Axopar has appointed Bike & Boat World as a new authorized dealer for the Finnish market. The partnership officially begins on June 15, 2026, with sales operations launching through Bike & Boat World's locations in Helsinki and Turku.
The collaboration further strengthens Axopar's presence in its home market and expands access to the brand for customers across Southern Finland. Axopar boats will be on display at Bike & Boat World's locations in Helsinki and Turku, where customers can explore the range and book sea trials.
In addition, Bike & Boat World will establish an Axopar Test Center in Helsinki, offering customers the opportunity to experience and compare a broad selection of Axopar models in real boating conditions. In the future, Axopar sales will also be expanded to the company's Tampere location, further strengthening customer access to the brand across Finland.
Lars Berghäll, Markus Rissanen, and Mika Kouki from Bike & Boat World together with Johan Holm and Roger Granfors from the Axopar Sales team.
"We are pleased to begin our cooperation with Bike & Boat World. The company has a strong market position, an extensive sales network, and a deep understanding of the needs of Finnish boaters. These strengths create excellent conditions for developing the Axopar brand in Finland. A significant share of Axopar’s Finnish customer base is located within Bike & Boat World's operating area, making this partnership both a natural and strategically important step for us. We believe that together we can further strengthen Axopar's position and deliver a first-class customer experience throughout the ownership journey," says Johan Holm, Chief Sales Officer at Axopar.
Bike & Boat World will officially introduce Axopar to Finnish customers during Uiva 2026, Finland's largest in-water boat show, taking place in Helsinki from August 13–16, 2026, where a broad selection of Axopar models will be on display.
"The retail boat market has faced significant challenges in recent years, and future success depends on a strong product portfolio, highly skilled sales and aftersales teams, and close cooperation with our partners. The addition of Axopar significantly strengthens Bike & Boat World's overall offering, and we now have one of the strongest product portfolios in Finland, ranging from small boats to premium luxury vessels. We will continue to invest heavily in marketing, strengthening customer relationships, and improving our services, while building a long-term partnership with Axopar and its customer community," says Mika Kouki, CEO of Bike World Oy.
Part of the Otto Brandt Group, Bike & Boat World is one of Finland's leading marine and powersports retailers. The company represents several well-known boat brands, including Nimbus, Paragon, Silver and Faster, as well as Honda Marine and ePropulsion, while also offering motorcycles and ATVs from brands such as Honda, Indian Motorcycle and Segway. With locations in Helsinki, Vantaa, Turku and Tampere, Bike & Boat World serves customers nationwide and has acted as the importer of Nimbus Group boats in Finland for more than 15 years.
