Cookie settings
Here you can see and customise the information that we collect about you. To learn more, please read our privacy policy.
AXOPAR BOATS OY
COOKIE POLICY
We use cookies on our website, www.axopar.com. Protecting your privacy is important for us and we’re committed to being transparent about how we use cookies and how we process your personal data. Please take a moment to familiarize yourself with this Cookie Policy. This Cookie Policy specifically explains how Axopar uses cookies. We describe what information we gather, how we use it, and why we sometimes need to store cookies. We also inform you how you can prevent and block these cookies from being stored.
Our Privacy Notice explains our principles when it comes to the
processing of your personal data.
What are cookies?
A cookie is a piece of data in the form of a text file that is placed onto your device (persistent cookie) or stored in memory (session cookie). It is generated by a web page server, which is basically a computer that operates a website. The information the cookie contains is set by the server, and it can be used by that server whenever the user visits the site. They allow websites to store things like remembering you and your user preferences.
Cookies can be stored on your browser or device for varying lengths of time. Session cookies are deleted from your computer or device when you close your web browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date, which typically varies from a few days up to a couple of years.
Cookies may be set by the site that you are visiting (known as “first party cookies”) or by third parties, such as those who serve content or provide advertising or analytics services on our website (“third party cookies”). Both websites and our emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically transparent graphic images placed on a web page or in an email, which indicate that a page or email has been viewed.
The cookies we are using are gathered through various service providers. Our websites may also include cookies or similar technologies from third-party service providers. These third-party cookie providers will also be able to gather and use data gathered by their cookies. We have no direct control over the information that is collected by these third-party cookies. For further information about cookie usage by third-party providers, please check the provider’s applicable cookie and privacy policies.
What purpose do we use cookies for?
We use cookies and other tracking technologies to make visiting our website easier and to improve general user experience. In addition, we use cookies and collect information that helps us to enhance your experience and our services. The cookies that we use allow our website to work, to analyze our website traffic, and to help us to understand how our website is used so we can optimize it. We use also cookies and IDs and the data collected with them to offer you targeted marketing and to measure marketing.
We use cookies, pixels, and web beacons to collect:
- The user’s IP address
- Time
- Pages visited
- Browser type
- The web address from which the user landed on the website
- The server from which the user landed on the website
- The domain name from which the user landed on the website.
- Social media sharing information
- Openings and clicks of emails
What cookies do we use?
The following section details what kind of first- and third-party cookies you might encounter on our site.
Strictly necessary cookies
These cookies are essential for our site to perform its basic functions. Without these cookies, some parts of our site just won’t work as they should.
Performance and analytics cookies
Performance cookies collect information on how you interact with our websites and how our website performs. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you.
We use the most common analytics tools, such as Google Analytics and Microsoft Clarity, to help us to understand how you use our site and ways that we can improve your experience. For more information on analytics cookies, please see the Google Analytics cookie usage documentation and Microsoft Clarity privacy documentation.
Targeting cookies and social media
We may use cookies to deliver advertised content that is relevant to you. In addition, some cookies may be used to track the effectiveness of our ad campaigns on third-party websites.
In addition, we use social media buttons and/or plugins on our site that allow you to connect with your social network in various ways. Some of these cookies may be set when a page is loaded or when you take a particular action, like clicking a social media sharing button.
We may also obtain information from our email newsletters or other communications we send to you, including whether you opened or forwarded a newsletter or clicked on any of its content. This information tells us about our newsletters’ effectiveness and helps us ensure that we’re delivering information that you find interesting.
How can I allow, control, or disable cookies?
You can block certain cookies by adjusting your settings on our website’s cookie consent banner.
In addition, you can control and disable the use of cookies by adjusting the settings on your browser or device. You can, for example, disable the use of cookies, allow the use of all cookies, or only the use of first-party cookies. Furthermore, you can set the browser to delete cookies after each browser session or delete them manually. Please note that disabling the use of cookies may downgrade or break certain elements of our site’s functionality, and certain functions may not work in the usual way. Please check your browser’s help manual for further instructions. Below we have provided instructions for deleting cookies from the most common browsers.
- Google Chrome
- Mozilla Firefox
- Microsoft Edge
- Safari
If you want to prevent Google Analytics from gathering data from you, Google Analytics provides an Opt-out browser add-on for that purpose.
Contact information
Name
Axopar Boats Oy
Address
Salmisaarenaukio 1, 00180 Helsinki
If, at any time, you have questions or concerns about this Cookie Policy, please do not hesitate to contact us.
For more information about the cookies, please see the website of the national supervisory authority, Traficom.
Updates to this cookie policy
We may update this Cookie Policy from time to time. Please check regularly this Cookie Policy to ensure you are aware of the most updated version. The most updated version is available on our site.
This Cookie Policy was published on 20th April 2021.
Last updated: 28th March 2025.
AXOPAR BOATS OY
PRIVACY NOTICE
1. General information
The purpose of this Privacy Notice is to describe how Axopar Boats Oy (“Axopar”) processes your personal data, what personal data we collect, how the data is used, and to whom the data is disclosed. In addition, we tell you how you can control the processing of your personal data.
Axopar’s business is focused on providing well-made, competitively priced, and recognizable boats. This Privacy Notice applies to our customers (mainly the dealers and their customers) and potential customers, including newsletter subscribers and website users, and where applicable, our vendors and partners (later “you”).
Personal data refers to information that allows a person to be directly or indirectly identified as an individual person. Personal data, data subject, controller, and other key terms are defined in the General Data Protection Regulation (2016/679, “GDPR”). Axopar complies with the GDPR in all processing of personal data in conjunction with other applicable national data protection legislation.
Our website contains links to websites and services run by other organizations which we do not control. Please, note that this Privacy Notice does not apply to those other websites‚ so we encourage you to read their privacy notices. We are not responsible for the privacy notices and practices of other websites and services (even if you access them using links that we provide).
2. Controller and contact information
Company
Axopar Boats Oy
Business ID
2611096-1
Address
Salmisaarenaukio 1, 00180 Helsinki
3. Processing of your personal data
We collect and process only personal data that is relevant and necessary for the purposes outlined in this Privacy Notice.
You provide us personal data when entering into a business relation with us, ordering our products or services, participating in our promotional events, games, or opinion/marketing research, visiting us, contacting us or communicating with us, or using our products and services (e.g., IT tools and web pages).
We also receive personal data from 3rd parties supporting the delivery of our products and the improvement of our services (e.g. web site analytics and personalised web content), and finding potential customers interested in our products.
In the context of the whistleblowing channel, the primary source of personal data processed is the channel and the reports made through the whistleblowing channel.
The legal basis for processing personal data related to sales activities and vendor/supplier and partner management is the performance of a contract or its preparation. When we process the personal data of our dealer’s customers (the buyers), the legal basis may include our legitimate interests to, e.g., ensure proper handling of the possible warranties and reclamations.
The legal basis for processing personal data for customer services, marketing, improvement of our services, and the security of our IT environment is primarily our legitimate interest to
- serve our customers, potential customers, vendors, partners, and other stakeholders properly
- provide meaningful information and web services,
- improve the usability of our services and website,
- improve the user experience of our services and,
- protect our IT environment.
Certain processing is based on your consent, such as newsletter subscription (electronic direct marketing) and usage of cookies or pixels. We will ask for your consent to process your personal data whenever necessary. You can withdraw your consent at any time by unsubscribing from the newsletter by following the instructions in the newsletter or using the unsubscribe function on our website.
We may also process personal data due to legal obligations, e.g., to operate appropriate security measures for the protection of data and to perform fraud prevention.
The legal basis for processing personal data for the whistleblowing channel are:
- Axopar’s statutory obligation (Whistleblower Protection Regulation)
- Legitimate interest
The Personal data we collect are retained for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required by law or we need it to protect our legal rights. Thereafter, the Personal data will be deleted within a reasonable timeframe or rendered anonymous.
4. Recipients of Personal Data
We utilize service providers and 3rd parties to deliver our business and have delegated some of the business-related operations to service providers. For the purposes stated in this Privacy Notice, personal data may be disclosed, when necessary, to other companies within the same group of companies as us and to other third parties, such as our dealers. Personal data, such as photos and videos from promotional events, may be disclosed to third parties (for example, press, media, and Axopar’s dealers) for press and marketing use based on legitimate interest.
We use IT service providers to, e.g., deliver the website, office, and communications software and equipment. We also use marketing and accounting service providers and analytics services.
A list of the recipients that handle personal data can be provided upon request.
Transfer outside EU/EEA
When Personal data are transferred outside the EU/EEA, such transfers are either made to a country that is deemed to provide a sufficient level of privacy protection by the European Commission, or transfers are carried out by using appropriate safeguards such as standard data protection clauses adopted including any supplementary measures, where assessed to be necessary, or otherwise approved by the EU Commission or competent data protection authority in accordance with the GDPR. The following recipients may process data outside the EU/EEA:
Other transfers
In addition, we may share your information in connection with any merger, sale of our assets, or financing or acquisition of all or a portion of our business and in connection with other similar arrangements.
Personal data are also disclosed to third parties if required under any applicable law or regulation or order by competent authorities and to investigate possible infringing use of the products and services as well as to guarantee the safety of the products and services.
5. Your rights and the Supervisory Authority
You have the rights set out in the applicable data protection legislation.
- You have the right to have confirmed if we process your personal data.
- You have the right to verify and access your personal data and to request us to provide you with the data in writing or electronically. This applies to information that you have provided to us insofar as the processing is based on a contract/consent.
- You have the right to correct any incorrect or incomplete personal data. You also have the right to request us to remove data. However, please note that certain personal data is strictly necessary in order to achieve the purposes defined in this Privacy Notice and may also be required to be retained by applicable laws,
- You have the right to transmit to another controller the personal data you have provided (based on your consent or contract relationship).
- You have the right to request us to restrict the processing of your personal data in accordance with the conditions set out in the data protection legislation. In situations where personal data suspected to be incorrect cannot be corrected or removed, or if the removal request is unclear, we will limit access to such data.
- You have the right to object to processing of your personal data for certain purposes e.g. you have the right to deny any processing or transferring of data for direct marketing.
- If the processing of your personal data is based on consent, you have the right to withdraw consent at any time (the withdrawal does not affect the lawfulness of processing based on consent before its withdrawal).
You can use your rights by submitting a request to the contact information at the beginning of this Privacy Notice. After receiving all the required information for your request (incl. confirmation of identity), we will start the processing of your request. We will contact you within a period of one month at the latest.
We may reject requests that are unreasonably repetitive, excessive, or clearly abusive (manifestly unfounded). We may also reject a request (for example erasure of data) due to a statutory obligation or a statutory right of the company, such as an obligation or a claim relating to our services.
In case you consider our processing activities of your Personal data to be inconsistent with the current legislation, you have the right to lodge a complaint with the competent data protection supervisory authority. However, we request that the matter be dealt with Axopar in the first instance.
The relevant authority in Finland is the Data Protection Ombudsman (www.tietosuoja.fi).
6. Protection of Personal Data
We commit to following the security provisions of applicable data protection regulations, as well as to process Personal Data in compliance with good processing practices.
Personal data are protected with appropriate technical and organizational measures. We store the information in secure IT environments that are protected with adequate security technics. Our personnel and processors that process personal data are obliged to keep the personal data strictly confidential. Access to personal data is only granted to those employees that need the information to perform their work tasks. Employees and processors have personal IDs and passwords.
We inform the authorities and users of data breaches according to applicable information security and data protection regulation(s).
7. Changes to the Privacy Notice
We may make changes to this Privacy Notice at any time by giving a notice on the website and/or by other applicable means. It is highly recommended that you review the Privacy Notice on our website now and then. If you object to any of the changes to this Privacy Notice, you should cease using the services, where applicable, and you can request that we remove the personal data unless applicable laws require us to retain such personal data. Unless stated otherwise, the then-current Privacy Notice applies to all personal data we process at the time.
This Privacy Notice has been published on 1st September 2022 and updated on 23rd January 2025.
