Press release08.09.2026
850 or 1,000 horsepower. Two distinct driving experiences. A new generation of confident BRABUS Marine high performance. BRABUS Marine introduces the all-new Shadow 38 range, a new generation of high-performance luxury powerboats available in two distinct power configurations: the 850-horsepower BRABUS Shadow 850 XC Cross Cabin and the 1,000-horsepower BRABUS Shadow 1000 XC Cross Cabin.

Developed in close collaboration between BRABUS and Axopar, the new 38-foot powerboats combine cutting-edge engineering, unmistakable BRABUS design and uncompromising craftsmanship with an emphasis on performance, comfort and everyday usability on the water.
Both models share the same fundamental platform, design language and highly versatile layout concept while offering distinctly different driving characteristics. The BRABUS Shadow 850 XC Cross Cabin was designed as a refined, Gran Turismo-inspired interpretation focused on effortless high-speed cruising and long-distance capability. The BRABUS Shadow 1000 XC Cross Cabin is the more performance-focused model of the range, combining instant acceleration, agility and a unique, markedly dynamic experience.
The BRABUS Shadow 1000 XC Cross Cabin, flagship of the new Shadow 38 generation and a bold statement of the future direction of BRABUS Marine, is slated to make its official world premiere at the Cannes Yachting Festival from September 8–13, 2026, with a press conference scheduled for September 8 at 2:00 PM CEST.
Sophisticated. Confident. Effortlessly Powerful.
Powered by twin Mercury Verado 425 V10 outboard engines with a combined output of 625 kW / 850 horsepower, the BRABUS Shadow 850 XC Cross Cabin delivers a strong balance of performance, control and everyday usability. A top speed of up to 55 knots and strong mid-range torque support stable, controlled high-speed cruising, while the naturally balanced V10 configuration ensures smooth and easily predictable response across varying operating conditions. The result is a powerboat with a composed, sophisticated character that remains distinctly dynamic at the helm.
The Shadow 850 draws inspiration from the Gran Turismo philosophy: spirited and powerful, yet refined in every detail. Designed for owners who value both high performance and long-distance capability, it transitions seamlessly from spirited coastal runs to relaxed cruising and extended, comfortable journeys on the water.
Unfiltered. Precise. Unmistakably BRABUS.
At the top of the new Shadow 38 range, the BRABUS Shadow 1000 XC Cross Cabin produces 735 kW / 1,000 horsepower courtesy of twin Mercury Racing 500R V8 outboard engines. With a top speed of up to 60 knots, immediate throttle response and breathtaking acceleration, the powerboat was specifically designed for owners who want to explore the full potential of the new platform in its most unrestrained form. Raw power, precise handling and unmistakable presence define an intensely engaging driving experience.
Drawing inspiration from the world of bespoke BRABUS supercars, the Shadow 1000 brings the German luxury brand’s high-performance DNA to the water with an emphasis on next-level speed and elegance. As the flagship of the new generation, it represents the most powerful and uncompromising interpretation of the new Shadow 38.
The BRABUS Shadow 38 was developed and engineered to combine confident performance, comfort and intelligent functionality within a single 38-foot platform. True to BRABUS’ signature One Second Wow mission, every meticulously integrated element makes an immediate impression while bringing performance, functionality and onboard comfort together in one exclusive, highly versatile day boat concept.
A striking silhouette as well as a wide range of brand-typical exposed carbon-fiber elements give the BRABUS Shadow 38 a bold and instantly recognizable exterior identity. At the helm, a BRABUS steering wheel, advanced navigation technology and twin Simrad multifunction displays create a driver-focused environment tailored to both high-speed use and longer journeys.Inside, newly available premium marine upholstery introduces a lighter, warmer and more contemporary atmosphere inspired by the interiors of larger luxury yachts, complemented by durable materials and meticulous attention to detail throughout.
Highly configurable deck arrangements further enhance the versatility of the Shadow 38, adapting to everything from high-speed cruising and watersports to outdoor entertainment, relaxation and comfortable overnight stays. Optional activity platforms extend the usable space at the water’s edge, while adaptable aft-deck configurations, integrated wet-bar solutions and generous storage allow owners to tailor the onboard experience to their individual lifestyle.
The Shadow 38 marks a defining step in the evolution of BRABUS Marine, uniting the shared expertise of BRABUS and Axopar in the longstanding collaboration’s most advanced product generation to date. Bold in character, cutting-edge in technology and engineered without compromise, it sets the direction for the future of BRABUS Marine.
By offering two clearly differentiated power configurations on the same platform, the Shadow 38 expands the BRABUS Marine range while giving customers greater freedom to select the driving character that best matches their individual boating style.
The all-new BRABUS Shadow 38 range makes its official world premiere at Stand 160 in Port Canto during the Cannes Yachting Festival from September 8–13, 2026, with the BRABUS Shadow 1000 XC Cross Cabin leading the debut. The Shadow 1000 XC Cross Cabin will also be showcased at the Monaco Yacht Show from September 23–26, 2026.

available as EU version with 230 V electrical systems and US version with 110 V electrical systems
POWER
Shadow 1000: Twin Mercury Racing 500R 4.6l V8 supercharged outboard engines with a combined power output of 1,000 hp (746 kW)
Shadow 850: Twin Mercury Verado 425 5.7l V10 outboard engines with a combined power output of 850 hp (634 kW)
MODELS
XC Cross Cabin
Cross Top (released during 2027)
Sun Top (released during 2027)
HULL DESIGN
Twin stepped 20-degree V “sharp entry hull”
Exclusive BRABUS color options
Shoreline Grey (Gelcoat)
Platinum Grey (Gelcoat)
Glacier Blue (Gelcoat)
Sage Green (Gelcoat)
Black Ops Graphite Black (Yacht paint)
Stealth Green (Yacht paint)
Stealth Deep Blue (Yacht paint)
Stealth Phantom (Yacht paint)
LAYOUT OPTIONS
Aft
Open Deck
Aft Cabin
Wetbar
Aft-facing Sofa
Dinette and Sun Lounge Package
Fold Down Activity platforms
Bench Seat w. Fender Storage, Port and/or Starboard
Bow
U-Sofa Package
Sun Lounge
Cockpit
Drivers Sofa
Cockpit U-Sofa (Sun Top and Cross Top only, released 2027)
UPHOLSTERY OPTIONS
Exterior
Dual-Tone marine fabric upholstery in
BRABUS red / BRABUS (Silvertex)
BRABUS Platinum / Carbon (Silvertex)
BRABUS Graphite / Carbon (Silvertex)
Mono-tone premium marine fabric upholstery in
BRABUS Pearl (Ginostra)
BRABUS Slate (Ginostra)
Interior
Premium marine fabric upholstery in BRABUS Pearl (Ginostra)
Exclusive luxury leather upholstery in BRABUS Moonstone (BRABUS leather)
MAIN / FRONT CABIN
Easy access through Gullwing doors or directly from the helm
Floor carpets in BRABUS Black
Exclusive BRABUS carbon interior accent parts
Fullsize Alcantara covered bed for two
Integrated galley with sink, tap and cooler (replaced with A/C unit on Sun Top and Cross Top)
Optional bathroom in the front lounge with shower, sink and toilet
WHEELHOUSE / MAIN DECK
BRABUS front seats with optional full carbon backrests, in matte or glossy finish
Exclusive BRABUS carbon interior accent parts
Exclusive BRABUS carbon dashboard with “Sign of Excellence”
Windows with exclusive BRABUS branding and silk prints
Optional exclusive extended BRABUS carbon package
Electric sunroofs
Carbon fiber selection in either glossy or matte finish
Optional BRABUS bar cabinet module with “Magnetic leather” surfaces on table and cupboards for matching BRABUS branded glasses in smoke grey
BRABUS stainless steel and leather grab handle on hatch to front cabin
BRABUS stainless steel and leather grab handle next to port side sliding door including ambient light
Illuminated BRABUS entry panel to front cabin
EXTERIOR / AFT DECK
Optional exclusive BRABUS carbon exterior styling parts
BRABUS composite decking in Platinum grey
Shower on aft deck, port side
Engine frame
Sunshades for front and aft deck with carbon fiber poles
Harbor covers
Optional full planofil cover in black
BRABUS mooring package
TECHNICAL EQUIPMENT HIGHLIGHTS
Intelligent Steering Module (ISM) BRABUS steering wheel in leather with integrated controls for audio, trim tabs and bow thruster
Twin Simrad NSS4 12-inch multifunction displays including exclusive BRABUS user interface
Optional VHF unit with AIS receiver
Optional extended BRABUS navigation package:
Twin Simrad NSS4 16” screens
On-board connectivity via starlink
Simrad Halo20+ radar
Simrad 15-inch UW helm display
Optional reverse/aft deck camera
Dimmable LED interior lights
LED ambient light integrated in side rails
Deck and underwater lights
LED search light with remote control functionality
Echo sounder, thru hull
Battery monitoring system
Premium audio system by JL Audio: Hi-fi audio entertainment with remote control functionality
Side-Power bow thruster, option to have it integrated to JPO
Fixed bow anchor windlass with remote control functionality
Shore-power 230V or 120V with inverter and sockets
Multiple USB charging ports and MagSafe-compatible wireless charging station
Fresh water system
EXTENDED EQUIPMENT HIGHLIGHTS
Optional carbon fiber LED day time running lights and high beam roof lights in matte or glossy black finish
Optional RGB lighting for deck lights and underwater lights
Optional electric grill or gas plancha on wet bar
Optional induction cooktop or gas cooker on wet bar
Optional wet bar in fender box
Optional front thermal camera
Optional warm water system with 16l boiler
Optional air-conditioning in wheelhouse that caters for all cabins*
Optional webasto heater*
Optional 500Ah power bank incl. 3kVA inverter system
Optional solar panel
Optional roof racks
Optional fishing targa
Optional antifouling, black or gray
Rub rail, black
Optional stabilizer system: Quick Gyroscope MC2 X7 DC (target release 2027)
* Webasto heater and AC are not available at the same time
DETAILING HIGHLIGHTS
Optional painted engine covers matching the hull color
Exclusive Sign of Excellence on dashboard with signature from BRABUS CEO Constantin Buschmann
Exclusive BRABUS badges and logos on upholstery and interior
Exclusive BRABUS SHADOW hull badges in black chrome according to the power (1000 or 850)
Exclusive BRABUS bow wrapping in matte finish
STARTING PRICE:
BRABUS Shadow 850 XC Cross Cabin €399,000
BRABUS Shadow 1000 XC Cross Cabin €469,500
Prices do not include shipping, handling, commissioning, taxes or any other related fees and costs. BRABUS Marine reserves the right to change pricing at any time without prior notice.
About BRABUS Marine: BRABUS Marine is the cutting-edge alliance between two of the most renowned companies in their respective genres. Bringing together the award-winning Finnish boat builder Axopar Boats and BRABUS, a world-renowned luxury mobility brand out of the heart of Germany’s Ruhr-Region, to redefine luxury day boating through ultra-exclusive and exciting powerboats. BRABUS Marine specializes in luxury products for global markets and is driven to become one of the world’s most iconic boat brands. www.brabusmarine.com
Press Enquiries
Anu Vauhkonen
Chief Marketing Officer
Axopar Boats Oy
Mobile: + 358 40 7652484
Email: [email protected]
Anna-Lena Nyfors-Norrgård
PR & Communications Manager
Axopar Boats Oy
Mobile: + 358 50 3010141
Email: [email protected]
Adam Fiander or Mike Wills
Broad Reach Communications Ltd
[email protected] /+44 (0)7703 598903
[email protected] / +44 (0)7884 075439

08.09.2026 Press Releases

08.09.2026 Press Releases

08.09.2026 Press Releases